Drinkies by Heineken
Ice cold drinks delivered by bicycle couriers within 60 minutesThe challenge
Being able to deliver beer and snacks to consumers by bike courier is a unique opportunity for Heineken to get in touch with their consumers. Together with our partner TringTring, a bike courier platform, we took on the challenge to integrate our custom delivery platform software for Heineken. A direct line straight into the pockets of the people ordering beer.
- Native Android and iOS apps
- Extensive delivery platform software
- Delivery courier apps
- Route optimization
A Drinkies "Tringer" loading an order into one of the Drinkies electric bikes.
The concept
TringTring was specifically designed and built to solve inner city delivery challenges in a sustainable way. Traditional delivery services in urban areas use polluting vans and trucks. TringTring jumped in with a bike courier platform and integrated apps to stock restaurants, pubs, hotels, etc in Amsterdam with fresh products. Faster, more often and above all, cleaner.
Collaboration
Heineken, excited about the concept, presented a case where the software and apps would form the basis of Drinkies: the consumer label for the delivery service offered by Heineken.
Key points
- A consumer focussed app that allows consumers above 18 to order (cold) beer and snacks.
- Delivered within the hour.
Tringers have access to a special Tringer app, showing them the orders, an optimised route and delivery instructions. We take pride in the sustainable solution. A unique combination of forces: A huge brand, a local delivery solution and user centric apps. Delivering the complete Heineken experience, in the pocket of your jeans. You’re welcome Amsterdam, cheers ;-)
