Drinkies by HeinekenIce cold drinks delivered by bicycle couriers within 60 minutes
Being able to deliver beer and snacks to consumers by bike courier is a unique opportunity for Heineken to get in touch with their consumers. Together with our partner TringTring, a bike courier platform, we took on the challenge to integrate our custom delivery platform software for Heineken. A direct line straight into the pockets of the people ordering beer.
- Native Android and iOS apps
- Extensive delivery platform software
- Delivery courier apps
- Route optimization
TringTring was specifically designed and built to solve inner city delivery challenges in a sustainable way. Traditional delivery services in urban areas use polluting vans and trucks. TringTring jumped in with a bike courier platform and integrated apps to stock restaurants, pubs, hotels, etc in Amsterdam with fresh products. Faster, more often and above all, cleaner.
Heineken, excited about the concept, presented a case where the software and apps would form the basis of Drinkies: the consumer label for the delivery service offered by Heineken.
- A consumer focussed app that allows consumers above 18 to order (cold) beer and snacks.
- Delivered within the hour.
Tringers have access to a special Tringer app, showing them the orders, an optimised route and delivery instructions. We take pride in the sustainable solution. A unique combination of forces: A huge brand, a local delivery solution and user centric apps. Delivering the complete Heineken experience, in the pocket of your jeans. You’re welcome Amsterdam, cheers ;-)